The opinion of our customers

Many are the expressions of affection and esteem from our customers. In this section we would like to thank all those who wanted to show even through writing the respect and regard that binds them to us.

Marco Duties

Dear

Good evening,
I think there's been a mistake... You haven't given me back my bike... it's another one... it's obvious 🙂
Anyway, I'm telling you that I'm keeping this one, I'm already fond of the new Stelvio!

Joking aside, I wanted to thank you all for the patience, professionalism, competence, courtesy and kindness shown to me. And thanks also for the taxi service on two wheels, indeed I'm sorry to have made you lose time.... Read more

Mike Stuart

Dear

Last Saturday when I went into your dealership to check out the bike, I was struck by the beauty of your shop, which I knew well.

In reality there are more modern or more elegant ones, although yours is very well defended, but in no other dealership is there such a passion for motorcycles, Moto Guzzi, and for this reason you come willingly and with confidence. Read more

Next to the beautiful new bikes there is the Telaio Rosso, a beautiful V7 Special from the 70's, a delightful Galletto, and every now and then some new surprise pops up, personally I would pay a ticket to get in like a small museum.

You can feel that you know the motorcycles you sell, and even more because you know all their history, from you you don't just buy a beautiful mechanical object, but a small myth, you live the passion for a brand.

If you travel do it in Guzzi: I happened to know sellers who for themselves do not use the brand they sell; there is nothing more destructive: "knows them and avoids them".

Beyond the somewhat romantic aspects, in this way you keep up the value of a historic Italian brand, you add value to it, and you guarantee better sales.

In short, the small community that revolves around your shop does not by chance remain strictly faithful to the Guzzi brand: it would be a bit like betraying your own family.

Motorcycles are not only bought on a rational basis, but also on an emotional one; and emotionality does not only come from communication campaigns, but from the rootedness of communities of enthusiasts in the territory; from the sense of belonging. You have to feel that there is something solid behind the advertising, otherwise a nice campaign would be enough to create a great brand.

The intangible values of a brand are intangible, but they are very concrete and can have a very high monetary value.

At the first Harley meeting in California in 1984 28 Harley riders showed up, now there are almost 400,000 Harley club members, most of them if they had to choose another bike would not even consider a bike other than Harley.

Couldn't it be the same for Guzzi?

In your own small way you have formed an informal club, but very solid and very pleasant to be with; and I am convinced also very faithful to a fine Italian brand.

Excuse me these two lines that came to me spontaneously after my visit on Saturday, in your small way you hold high with passion and impeccable professionalism the flag of a beautiful Italian brand, congratulations and best wishes.

Best regards,

Giuseppe Pumelli

It is with great pleasure that I accepted Claudio's request to write a little page on the history of his work, since I was almost the same age as one of his first customers, when in 1953, as was the custom then, he started to attend the Moto Guzzi dealership workshop in Borgo della Posta.

It was a frequency that satisfied his desire to learn about motorcycles, without any remuneration, except for a few small tips for inflating the tires of my bike. For the rest, his passion and desire to learn made him spend all his free hours helping the mechanics of the time. Read more

After only one year, thanks to the tips and the help of his father, he buys his first moped with which he immediately wins the first gymkhana in which he participates.
In 1957 he was hired and earned his first salary, which he always invested in motorcycles.
His ability and his desire to learn soon made him appreciated not only by customers, but also by the owner of the workshop, and in 1967 Claudio finally became a partner in the workshop where he had trained.
His brilliant ideas and his deep affection for the Moto Guzzi brand led to a good cohabitation with his partner that lasted until 1985, the year in which the partner decided to sell his half of the share due to age limits.

The first step is the construction of a new workshop, always a Moto Guzzi dealer, which sees, in addition to the most modern technological innovations, also the rescue of all the old tools jealously preserved, so that today, the company has the complete equipment for the restoration of antique motorcycles (to be precise, every tool for all Guzzi engines from 1927 onwards).

But this is now old news, even if fellow enthusiasts like me continue to have their pre-war Guzzi motorcycles maintained by my friend Claudio.
The workshop today, a large shed, is a modern structure, with a large room for the display of new motorcycles (Guzzi of course) of which there is always the complete range on display. An equally large workshop for repairs, complete with test bench, computer for tuning and anything else needed, access to which is jealously guarded, except for a few friends (including me) who occasionally manage to get their hands on it.

His sons, who have also grown up in the environment, are a little less present, one is involved in the World Supersport Championship and the other in the Italian one. This does not mean they are any less competent than their father, having spent all their free time since primary school in the workshop seeing and following everything, and they still dedicate every spare minute to it.
Another department, access to which is always very difficult but, when you manage to put your nose in it is extremely fascinating, is that of the spare parts, where, not without considerable begging, it is possible to find parts for the most unthinkable and old Guzzi motorcycles, as well as the usual spare parts for modern motorcycles.

I would like to say a last word for his wife, the nice Loredana, obliged from the first days of marriage to find customers at home even on Saturdays and Sundays, forced to travel throughout Europe on a Moto Guzzi equipped with sidecar to accommodate the two children and excellent administrator of the workshop.
Even his figure, always smiling and serene has certainly contributed to the growth and development of a modern and efficient structure that has the characteristic of "returning customers".

Almost fifty years of attendance at the workshop, experience gained with other brands and other workshops, can only make me praise the activity of a friend, who has dedicated his life with passion, but also with extreme competence to the assistance of one of the most prestigious brands in the history of motorcycling.
But the story does not end here, because the workshop is increasingly alive and vital and I hope to be a customer for many more years.

Roberto Barba

I've been a Guzzista for as long as I can remember, as I had a Stornello 125 Scrambler when I was sixteen.

In 1991, when I came to live in Parma, I became a customer of the Guareschi dealership and, after a period of motorcycle standstill, since 2007 I bought four motorcycles from them.

In the Guareschi family I have always found, besides an exquisite kindness, a great passion for the brand of the Eagle.

I can testify that they make sure they do their job in the best possible way and have, as an imperative, that the customer leaves the store satisfied. Read more

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